๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ 
โข Chatbots are smarter than traditional search based tools, they have capability to understand context and user intent.
โข They can recommend content dynamically based on conversations and behavior
โข Have unique ability to surface relevant content at the right moment in the customer journey
๐ฎ๐ฐ/๐ณ ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ ๐๐ฒ๐ฎ๐ฑ ๐ค๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป 
โข Chatbots engage prospects instantly with relevant content
โข They help capture valuable information about custom pain points and interests
โข Help you qualify leads before handing off to a human representative to close
๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฅ๐ฒ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฅ๐ข๐ 
โข Existing content can be re-used, hence marketers can extract more value from investments which have already been done
โข Reach and utility of marketing materials is extended
โข Long form content is delivered as conversational messages
๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ 
โข Identify content pieces which resonate most with prospects or drive conversations
โข Understand customer questions and gaps in content
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด 
โข A smart AI Chatbot implementation done well can enhance perceived value of your own range of products or services
โข Helps deliver your brand message consistently at scale
If you are a marketer and want to see how AI based Chatbots can fulfil these objectives, schedule a demo using https://calendly.com/beaconcross/free-ai-consult
The author of this post is William Lewis, Cofounder and CTO of Beaconcross Technologies Private Limited. You can connect with him on LinkedIn โ https://www.linkedin.com/in/lewis-william/